Your logo must clearly represent everything about your company or business, and it is only fitting to prepare some business logo design ideas.
You should not create a logo just for the sake of having one. You need a logo that can communicate with your target audience or clients and entice them to personally check out your establishment or company.
An effective logo can help you secure the loyalty of your customers, create a brand identity, and gives professional look to your business.
Simple logos that use few colours are more effective than logos that have elaborate designs and lots of colours, unless your business has something to do with prints. Just take a look at the logo of McDonald’s and Nike. They are simple yet very effective.
Whenever people see anything that looks like a double arch, they immediately think of McDonald’s. More often than not, seeing the McDonald’s logo out of blue induces cravings for some burgers and fries from the said establishment.
Sadly, many companies skimp on developing their business logo design ideas and refuse to hire a logo designer.
Hiring a logo designer does not mean you can leave everything to your designer to thinker about and just wait for the finished design for your approval.
You need to determine the kind of message that you wish to convey to your target clients through your logo. Your designer won’t be able to guess what you want your audience to know unless you explicitly tell him about such things.
Here are the things that you need to know and consider in designing an effective logo before letting your designer etch the details that you want.
Determine the Most Ideal Type of Logo for your Business
There are three basic types of logo:
1.Font-based Logo uses type treatments with a bit of twist to provide a distinctive look for the logo.
Examples of font-based logos are SONY, IBM, FedEx, and Walt Disney.
2. Illustrative Logo gives a clear picture of what you company does. A guitar store may include a silhouette or part of the guitar in their logo.
A company that offers paint jobs may include a paint brush on their logo.
3. Abstract Graphic Symbols are symbols that are unique to a particular company such as the Nike swoosh. The apple with a clean bite is unique to Apple Computers.
The four overlapping circles logo is unique to Audi. The mentioned companies, as well as other companies that use abstract graphic symbols, effectively created a logo that imparts a lasting impression to anyone who sees it.
Start Developing your Business Logo Design Ideas
It is important to prepare at least a couple of business logo design ideas so you can choose the best one for your business or company.
You must first determine the message that you wish to impart to your target clients or audience through your logo. Do you want to convey a lighthearted message or a more serious one? Your logo must be able to depict the uniqueness of your company and the things you can offer, which your competitors lack.
Study the logos of other establishments in the same industry. Analyze the kind of images that your competitors use and determine their efficacy or inefficiency in targeting the clients. Think about how you can make your logo better than that of your competitors. Learn from their mistakes and make your logo standout.
Your business name and logo must go hand in hand. If your business name is “Tiffany Timeless Jewels,” you may want to consider classy-looking fonts and a more elegant design. If you are selling jewelries, then it is only fitting to have a logo that is equally classy to match the magnificence of the merchandise. A company that goes by the name “Lightning Fast Printing” may include an image of lightning on their logo.
Your logo must be distinctive, memorable, and easy to
reproduce. Icons for instance, are better choice than photos. Photographs are indecipherable once you reduce or enlarge them.
It is also crucial to create a logo that will still look good in black and white.
Your logo must be able to tell your target audience about the key feature of your business. In the above given example, the presence of lightning bolt on the logo of Lightning Fast Printing can give the client an idea that the printing company is quite swift in delivering the promised job ahead of time.
Never use clip art in developing your business logo design ideas no matter how tempting it may be.
You must create a logo that is easy to reproduce, but difficult to copy.
Your logo can be copied easily if you use clip art. Also, an original art looks rather impressive.
Go for logo designs that create timeless appeal, and avoid changing your logo after a couple of years. You will only confuse your customers if you do that. If you really need to modify your logo, one option is to make the change gradual so your clients can follow the changes that you want to make on your logo while ensuring them of getting the same quality service and merchandise from your company.
Choosing Effective Colours
It is crucial to choose only a few colours for your logo. You need to make your clients associate the colours to your business whenever they see such colours.
They will always think of your company even if they don’t see your logo. It is wise to choose unique colours with lasting impact.
It is also less costly if you have limited colours. A six-colour logo may seem gorgeous, but once you put your logo on a letterhead or stationery, the price can get ugly.
The more colours you have, the more expensive the printing cost gets. Limit the number of colours to three to create lasting impact and less expensive stationery.
Study the most effective colours that are suitable for your business. If you sell jewelries, then you can choose gold and/or silver for your colour. You can also add one or two colours of the stones that you usually sell. If you are selling garden supplies, then earth colours may do wonders for your business.
Hire a Logo Designer
After completing brainstorming your business logo design ideas, it is time to hire a logo designer to bring your logo to life.
The designer will be the one to enhance (or create from scratch based on your requirements and ideas) your design and create a logo that will practically enthral your target audience.
Professional designers usually charge between $4,000 and $15,000 for the design of a logo. However, there are freelance designers that charge between $15 and $150 per hour. Don’t just hire any designer who offers a bargain price.
It is important to hire a designer who can give you suggestions regarding your logo design, such as which colours are more effective to use, and then make your logo design more appealing.
Your ideal logo is the end result of you brainstorming your business logo design ideas, and it should be able to help you achieve the goals that you want to accomplish. Always incorporate your brand message to your target audience in your logo design.